Horrornaments Seasonal Campaign
Building a flexible campaign system for a horror brand’s most important sales season
IHorrornaments creates horror-inspired ornaments and collectibles for an audience drawn to the strange, nostalgic, and macabre. I refreshed the brand’s seasonal campaign direction across paid advertising, social content, and email—bringing greater focus to the products while creating a more cohesive and immersive visual experience.
Horrornaments relies on a concentrated seasonal sales window, but its campaign creative needed a clearer and more consistent way to showcase the products. Promotional messaging, atmospheric storytelling, and calls to action often competed within the same piece. The challenge was to preserve the brand’s horror-driven personality while making each product and offer easier to understand.
Problem
The refreshed system gave Horrornaments a more focused and recognizable seasonal presence. Flexible layouts supported product launches, promotions, and recurring holiday campaigns while maintaining a consistent visual language. Most importantly, the work kept the products at the center without sacrificing the brand’s theatrical personality.
Outcome
Role: Lead Graphic Designer
