PurfurredPet Packaging and Website Redesign
Creating a playful, approachable packaging system and shopping experience for a pet wellness brand.
PurfurredPet offers CBD products created specifically for cats and dogs. I led the redesign of the brand’s packaging and ecommerce experience, replacing a dated, clinical presentation with a brighter and more approachable system.
Across the labels and website, playful color and friendly typography were balanced with clear product information—giving pet owners a more cohesive and accessible way to understand the product line.
PurfurredPet’s original packaging and website didn’t reflect the warmth and personality of the brand. Dense product information and a clinical visual style made the line more difficult to navigate, while the website lacked a clear path through product differences, usage information, and purchasing decisions.
The challenge was to make the experience friendlier and easier to understand without losing the credibility expected of a pet wellness product.
Problem
Outcome
The redesigned system brought the packaging and website together as one cohesive experience. Brighter colors, friendlier typography, and a simplified information hierarchy gave each product greater shelf presence and made essential details easier to scan.
The redesigned website extended that system into a clearer path from product education to exploration and purchase. Together, the work gave PurfurredPet a more modern and approachable foundation across its physical and digital touchpoints.
Role: Lead Graphic Designer
