PurfurredPet
Designing a More Playful and Modern Look for a Pet Brand
Role: UX and Web Design Lead, Package Design Lead
PurfurredPet is a line of CBD products for pets. While their product had a loyal following, the original packaging and website felt dated and too clinical. The client wanted to shift toward a younger, more modern audience of pet owners, but their visual identity wasn’t supporting that. The packaging lacked personality, and the website didn’t clearly communicate the value of the product or how it worked.
Project Overview
On the packaging side, I introduced a more vibrant color palette, a friendlier type system, and a clearer visual hierarchy. The new labels focused on accessibility and shelf presence, with simplified product info and a more playful tone that still felt professional.
Packaging
For the website, I restructured the content to guide users through the basics—what CBD is, how it helps pets, and why PurfurredPet is a reliable option. I designed a clean, mobile-first experience that matched the new packaging system, supported e-commerce, and made it easier for users to explore and purchase with confidence.